- (October 2, 2025)
- Keywords: Artificial Intelligence, Augmented Reality, Personalized Marketing, E-Commerce Innovation, Digital Transformation, Consumer Behavior
Article DOI: Web and Mobile Development, 2025,1(1);20-31
- 25 pages
- Author(s): Dr. Stephanie A. Wright – Department of Computer Science, University of Cambridge, UK Prof. David O. Mensah – Faculty of Information Systems, University of Ghana, Ghana Dr. Linh Tran – School of Digital Business, National University of Singapore, Singapore Dr. Javier Ramirez – Department of Marketing and Technology, University of São Paulo, Brazil Dr. Fatima Al-Mansouri – College of Artificial Intelligence, Khalifa University, UAE
- Author(s): Dr. Stephanie A. Wright – Department of Computer Science, University of Cambridge, UK Prof. David O. Mensah – Faculty of Information Systems, University of Ghana, Ghana Dr. Linh Tran – School of Digital Business, National University of Singapore, Singapore Dr. Javier Ramirez – Department of Marketing and Technology, University of São Paulo, Brazil Dr. Fatima Al-Mansouri – College of Artificial Intelligence, Khalifa University, UAE